These framed cards would have been wall-mounted in-store, guiding customers to various departments, services and prices available in store.
A rare find from the golden age of British retail, these signs offer a unique combination of typographic charm and functional history. With their warm oak tones and original sign boards, they make for exceptional decorative pieces or collectors’ items.
Each frame houses an arched leaded crest containing a heraldic shield of a crowned Wyvern.
Key Features
Original W.H. Smith in-store advertising signs
Bold printed lettering: "Stationery" and "Diestamping"
Housed in solid oak frames with glazed fronts.
Designed for wall mounting
Rare survivors of early 20th-century British retail signage
Perfect for collectors of advertising memorabilia, printing history enthusiasts or vintage interior decorators
These pieces would look absolutely fantastic displayed in a home library, bookshop or office / home study.
Dimensions: 89cm x 29cm x Depth 4.5cm // Glass size 65cm x 20cm
Condition: Good. Glass free from chips or cracks.
Item No. 7952
