features a colourful illustrated baker proudly holding a freshly baked loaf, creating a bold and eye-catching piece of period shop advertising.
The display is in the shape of the baker and mounted on a shaped base printed with the slogan “Procea Bread – Once Tasted : Never Wasted.” The loaf itself is clearly marked “PROCEA”, reinforcing the branding typical of commercial bakery promotions from the era.
The display stands freely with the use of the stand on the back.
Originally produced for use in bakeries, grocers or food shops, advertising stands like this were designed to attract customers attention at the point of sale.
Procea Bread was a popular British bread brand widely advertised during the 1950s and 1960s, known for its protein-enriched brown bread made with wheat protein. Originally derived from a New Zealand product called Procera, the brand became well known across the UK through eye-catching bakery and grocery shop displays featuring the cheerful “Procea Bakerman.”
An excellent display item for collectors, cafés, kitchens or vintage-themed interiors. A great piece to add character and charm to a rustic, farmhouse style kitchen.
Dimensions: 65.5cm X 98cm
Condition: Good. With some wear typical of age and use, mostly around the edges.
Item No. 8652
