Antique Advertising - Large 1930s W. H. Smith Painted Newsboy Hanging Shop Sign
C.1930
A distinctive and finely crafted W. H. Smith painted 'Newsboy' hanging sign, set within a pale painted oak frame featuring elegant fluted gilt detailing.
The iconic W. H. Smith newsboy emblem was designed for Smith’s in 1905 by the artist Septimus E. Scott (1880-1966). Scott went on to design railway posters and illustrations including for other well-known brands such as Rowntree and Wincarnis.
The sign is fitted at the top with the original iron hanging hooks, while the underside boasts a pair of ornate wrought iron brackets, lending both decorative charm and functional strength for hanging.
At the centre of the iron base brackets hangs a painted metal English heraldic shield, boldly displaying three gilt lions passant on a red ground.
An evocative and nostalgic piece of signage, rich in character and ideal for collectors, decorators, or retail display.
This truly wonderful piece would have been wall-mounted on a bracket in store.
Key Features
Original W.H. Smith in-store advertising sign of large proportion.
Hand painted in a bold red backdrop featuring the Newboy (double sided)
Housed in solid oak frame
One side has the oak frame carved with 'Booksellers' and the other ‘Stationers'
Rare survivors of early 20th-century British retail signage
Perfect for collectors of advertising memorabilia, printing history enthusiasts or vintage interior decorators
These pieces would look absolutely fantastic displayed in a home library, bookshop or office / home study.
Dimensions: 64.5cm X 146.5cm
Condition: Good. Minor areas of loss to the painted decoration but no major areas of wear.
