{"product_id":"antique-advertising-large-floor-standing-bakers-shop-display-sign-procea-bread","title":"Antique Advertising Large Floor Standing Bakers Shop Display Sign Procea Bread","description":"\u003cdiv\u003e\u003cstrong\u003eAntique Advertising Large Floor Standing Bakers Shop Display Sign Procea Bread \u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cdiv\u003e\n\u003cb\u003eMid 20th Century \u003cbr\u003e\u003c\/b\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis large \u003cstrong\u003efloor-standing cardboard display\u003c\/strong\u003e features a colourful illustrated baker proudly holding a freshly baked loaf, creating a bold and eye-catching piece of period shop advertising.\u003cdiv\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe display is in the shape of the baker and mounted on a shaped base printed with the slogan \u003cstrong\u003e“Procea Bread – Once Tasted : Never Wasted.”\u003c\/strong\u003e The loaf itself is clearly marked \u003cstrong\u003e“PROCEA”\u003c\/strong\u003e, reinforcing the branding typical of commercial bakery promotions from the era.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe display stands freely with the use of the stand on the back. \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOriginally produced for use in \u003cstrong\u003ebakeries, grocers or food shops\u003c\/strong\u003e, advertising stands like this were designed to attract customers attention at the point of sale. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eProcea Bread was a popular British bread brand widely advertised during the \u003cstrong data-start=\"99\" data-end=\"118\"\u003e1950s and 1960s\u003c\/strong\u003e, known for its protein-enriched brown bread made with wheat protein. Originally derived from a New Zealand product called \u003cstrong data-start=\"241\" data-end=\"252\"\u003eProcera\u003c\/strong\u003e, the brand became well known across the UK through eye-catching bakery and grocery shop displays featuring the cheerful \u003cstrong data-start=\"373\" data-end=\"395\"\u003e“Procea Bakerman.”\u003c\/strong\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e An excellent display item for collectors, cafés, kitchens or vintage-themed interiors. A great piece to add character and charm to a rustic, farmhouse style kitchen. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions: 65.5cm X 98cm \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition: Good. With some wear typical of age and use, mostly around the edges. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eItem No. 8652\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Brook Antiques ","offers":[{"title":"Default Title","offer_id":52822505980246,"sku":"227255024067","price":189.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/2474\/5046\/files\/57_f1d671f1-5258-413d-8094-572f509b76cd.jpg?v=1773471473","url":"https:\/\/brook-antiques.com\/products\/antique-advertising-large-floor-standing-bakers-shop-display-sign-procea-bread","provider":"Brook Antiques ","version":"1.0","type":"link"}